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Top 10 mistakes to avoid when choosing an internet mortgage lead
company.
Read full article at www.real-mortgage-quotes.com/mortgage_leads.htm
As a mortgage professional, it's probably easier for you to spot those
within the industry that do things the "easier way" as opposed to the
right way. As a leader in the mortgage lead industry, I know of what
goes on within other mortgage lead generation companies. These
practices are NOT acceptable standards of quality. Here are some
things to watch out for:
1. Leads can be generated by third parties This one will affect your
mortgage lead quality and thus your pocket book the most. Third
parties are usually affiliates and mortgage companies! Yes, mortgage
lenders and brokers can upload their information into the system and
resell their leads. Beware, most lead generation companies do this.
2. When their pricing isn't on their website If they had good
pricing, they wouldn't have to make you call and talk to a salesperson
to get you to sign up. There are rare occasions to this, I found one
company in my research out of hundreds that I called to get pricing
on.
3. Low Cost Mortgage Leads It is possible to find a decent company
with low prices but you have to be extra careful and look for the
hidden clues as reviewed on this page. Most will use some or most of
these tactics to keep costs down. Some will use wording to make you
think you are getting more than what you are.
4. No date stamp on leads -aged Yes, this can happen. Most likely you
are getting aged leads. You shouldn't have to worry about that
happening with a mortgage quote. Be sure your "real time leads" have a
date stamp.
5. Cherry Pick Leads Not that those are all bad, but keep in mind that
they are of lesser quality and the cost should reflect that. Most of
the mortgage leads are leftovers. What I mean is that it was a lead
that did not meet the filter criteria for purchase by mortgage lenders/
brokers. They will range from 1 day old to even longer. Again, this is
ok, but make sure you're not paying too much. A real mortgage quote
should provide you with real mortgage leads at a reasonable cost. Why
take someone's leftovers when you can get real time quality at the
same price?
6. Exclusive Internet Mortgage Leads There is no such thing. Even when
you are the only one that company is selling to, that customer is
"shopping" and probably comparing with others as well. Some companies
can even act unscrupulously and still sell to others. You can pay more
for an exclusive mortgage lead but do not expect them to not shop
around.
7. Don't pay a large sum to be on Directory There are internet
mortgage lead companies that have directories for you to list your
site. This is a viable way to get some exposure for your mortgage
company or yourself. The problem is when a mortgage directory site
has you pay a set price for all of the leads that come in during a
specified time period (usually per month). The cost is usually much
higher, and you have a high risk of not getting what you think you
will. Just because the salesperson says that you should get X amount
of leads doesn't mean you will. His or Her job is done when you sign
up anyway. Only pay for mortgage leads that you actually get. Don't
give someone money to hope that they give you leads. As far as
directories go, they should be cheap and provide you some exposure
just like any other type of advertising would.
8. They can send you a batch of leads in minutes You certainly should
be very weary of this. If they provide you with a batch of mortgage
leads at once, these will be aged leads. If you know you are
purchasing aged leads then proceed. When purchasing aged mortgage
leads, keep your costs very low.
9. Long term commitments This is a sales technique within the mortgage
lead industry. If you have to sign for more than 3 months on a
directory or more than one month for mortgage leads, you most likely
won't be happy with the results. This is a sign that you'll have to
pay even if results are not there. Stay away from this practice. You
can find good lead generation companies that do not require a
commitment from you. With a genuine mortgage lead company it shouldn't
matter how long you are committing for, only the actual purchase you
are making at that time.
10. Don't overpay for internet mortgage leads This seems like an
obvious tip, however it happens quite frequently. Many lead companies
use the techniques listed above that reduce lead quality and then sell
them for what seems to be a great price. You do not need to sacrifice
lead quality for low cost. You can get great quality leads from a
source that does not use any of these practices. Compare pricing for
Real Time Mortgage Leads here.
Real Mortgage Quotes
www.real-mortgage-quotes.com/mortgage_leads.htm
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Top 10 Mistakes to Avoid When Choosing an Internet Mortgage Lead Company
